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A Case Study – SAB’s Justin Timberlake Music Video Spoof

St Albans Businesses, also known as SAB is a group set up to help businesses find other companies that they need the services from or to collaborate with. They have a large online and social media presence and it is well known for helping businesses to grow in St Albans and surrounding areas.


Yellow Lizard Media have been working with St Albans Businesses since 2016 creating a range of promotional and charity videos to benefit the businesses involved and their chosen charity, Homestart, also based in St Albans. In early 2016 SAB and Yellow Lizard Media met to discuss creating a shot for shot replica of Justin Timberlake’s well known pop song ‘Can’t stop the feeling’, involving local companies as the dancers. With lots of planning and shot over the course of multiple days, the video was created which was premiered in the Odyssey cinema in St Albans, seen by thousands online and raised a lot of money for Home-Start. The video involved a host of local St Albans Businesses, from dance teachers to shop owners, the ex-mayor of St Albans and of course the Yellow Lizard Media team.


Since then Yellow Lizard Media and SAB have worked together on other projects to raise the profile of SAB and Homestart Hertfordshire. Sue Wybrow the owner of SAB had this to say about Yellow Lizard Media:


“Yellow Lizard Media were amazing to work with on the #SAB video. They were incredibly flexible, easy to work with, charming with all the businesses we filmed, adaptable and incredibly focussed on the end result – which was outstanding. We had so many complements on the quality and timing of the work involved and we will definitely be working with these guys again – wouldn’t hesitate to recommend them and we can’t thank them enough for their involvement, passion and dedication to the project.”