Get Social With Us

A Case Study from Wagada Limited

Wagada are an SEO and digital marketing agency based in St Albans, Herts. They’ve been established for over five years but hadn’t yet dipped their toe in the waters of video marketing. So they set about looking for a suitable company to partner with, and came across Yellow Lizard after meeting at an exhibition.

 

Wagada asked Yellow Lizard to work on their first video production project. They wanted to create a promotional video about the digital marketing business which would showcase their brand, their services and their people, and at the same time give a strong sense of the local community.

 

What the client said

“At the beginning of the project, Yellow Lizard spent time with us to find out about our ideas for video content, how we planned to use it and to understand our goals. We knew very quickly that they were the right video production team for us and that we wanted to work with them. Dan and Scott suggested lots of creative ideas to help us capture everything we wanted in the promo video, and they also listened to our ideas, which made the whole project feel very collaborative. They were able to work around us in terms of timings and budget too” commented Claire Flawn, Marketing Consultant at Wagada.

 

“We were keen to include aspects of the local town of St Albans, because being a part of the local business community is extremely important to us. So, we all headed out to film at a well-known location in the town. Subsequently Yellow Lizard headed back there early one morning, to capture the town of St Albans ‘waking up’. Further filming took place back in the office, and the Yellow Lizard crew were really patient with the Wagada team who were all a little nervous about being in front of the camera.”

 

“It’s not easy talking to camera but YL are clearly very experienced and they made us all feel very much at ease. Plus they are really personable and friendly guys too, which helps a lot when you’re feeling a bit out of your comfort zone” said Cheryl Luzet, MD of Wagada.

Dan and Scott also advised on audio, and gave great creative input around graphics to really break up the video.

 

The end result is something the team are extremely proud of. We developed a lot of confidence in Scott and Dan during the production of our promotional video, which led us to think about collaborating further on other video marketing projects.

 

 

Customer Testimonial Video Content

The second job Wagada asked Yellow Lizard to work on was a customer case study video. Wagada knew how powerful the video content could be and Scott and Dan were really helpful from the start. They attended the client’s offices and were happy to do so without a member of the Wagada team present. The client was relaxed and comfortable with them and covered all the agreed areas of content, giving lots of great feedback. The editing phase was done really quickly and the team were very easy to work with. Again, they had plenty of ideas about suitable audio, graphics and the final film really met the brief.

 

A Mannequin Challenge with a festive twist

The most recent video that Yellow Lizard have worked on with Wagada was the Mannequin Challenge. It was done so well and efficiently – and the team turned around the editing and delivered a fun, festive and professional end result.

“We couldn’t recommend them enough. Easy to work with. They have lots of ideas and they also support with graphics too. We’re excited to start thinking about our next project with them” said Claire.

 

We’d be happy to work with your business in order to promote its brand! Please contact a member of the team for more information.